2021-04-23 11:33 By: Xinhua
LAUSANNE, April 22 (Xinhua) At the International Olympic Committee (IOC) Executive Committee meeting on Wednesday, the Tokyo 2020 Olympic Organizing Committee underlined that after the successful start of Olympic Torch Relay on March 25, they were fully focusing on the successful delivery of the Summer Olympics.
Tokyo 2020 Organizing Committee President Seiko Hashimoto and CEO Muto Toshiro said that they would strengthen the epidemic prevention measures of the Games and ensure that the Tokyo team was entering the final stage of preparing for delivery, and would host a safe, secure and successful Olympic Games.
IOC President Thomas Bach affirmed the work of Japan.
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linkedin Despite having secured long-term contracts involving multiple Olympics events, brand sponsors face an uncertain few months leading up to the still-expected opening of the Summer Games in Japan later this year. While the Japanese government seems obdurate in its plan to proceed, the threat of Covid spikes, stuttering vaccination plans and the possibility of barring fans (completely or just overseas attendees) will see brand leaders rushing back to the drawing board to reconsider their plans, according to industry experts. The Olympics is a global event, not reliant on local attendees to keep its stature aloft. The last event, held in Rio Di Janeiro, saw some 5 billion people people tuning in, compared with 6.2 million tickets sold on-ground, and sponsors spent more than $848 million for the event. The rise of social media and streaming video services have only widened the interest in the games across the world.
17 Mar in 2:00 The Diplomat
On March 11, Japan was caught by surprise by the International Olympic Committee (IOC)’s sudden decision to provide Chinese-made vaccines to athletes and officials participating in the Tokyo Summer Olympics and next year’s Beijing Winter Olympics,
The Diplomat reports. The Tokyo Olympic Organizing Committee could not hide their confusion, particularly after previously announcing that vaccines would not be a prerequisite for the Games.
The IOC supported Japan’s decision to forgo vaccinations based on the successful delivery of world championships and World Cups in other countries, but has since backtracked on their initial position of “encouraging” vaccines rather than requiring them. On March 12, Tokyo Olympics CEO Muto Toshiro stated, “I have not heard about this ahead of time. The vaccination program is run by the Japanese government and I’m not in a position to comment.”