Britney Spears [Make Me Promo | RCA Records] by
Aug 21, 2016, 9:09 pm
Britney Spears’ “Make Me (featuring G-Eazy)” received 4,911 Mediabase-monitored pop radio spins during the August 14-20 tracking week. The count trails last week’s mark by 45, and it drops “Make Me” from #19 to #21 on Mediabase’s airplay chart.
It also endures a decline at hot adult contemporary radio, slipping from #36 with 444 spins to #38 with 393 spins.
RCA does not, however, believe “Make Me” is without any remaining upside. And it does not want the slight declines in week-to-week airplay to prompt radio programmers to withdraw their support.
The cover advertisement on this week’s Mediabase Top 40/Pop chart is a letter from RCA’s EVP/GM Joe Riccitelli, who makes the case that “Make Me” still has momentum. While the song may be down slightly in airplay, Riccitelli notes that it is up 40% in weekly sales and 22% in weekly streams.
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