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There was New Coke, then the New Kids on the Block, and now the New Liberals are causing a stir in Australia.
But the New Liberals - a recent entrant on Australia s political scene - are facing fierce opposition from a much older, established opponent.
The Liberal Party, established in 1944, is stridently objecting to the registration of the New Liberals - a recently-formed political party - on the basis their name could create substantial voter confusion at the ballot box.
The Liberal Party has written to the Australian Electoral Commission asking it to not register the minor party, saying the inclusion of the word “new” suggests the New Liberals is a rebranding or a division of the Liberal Party.
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