Jan 30, 2021
The National Football League’s Super Bowl LV is on Sunday, February 7, 2021, and it’s one of America’s favorite annual celebrations. Although the way we view sporting events has changed for now, we still want to make sure everyone is safe on Super Bowl Sunday. Whether you are hosting a virtual watch party, attending a socially distanced small gathering, or heading to a restaurant or bar, the U.S. Department of Transportation’s National Highway Traffic Safety Administration is teaming up with the Wyandot County Safe Communities Coalition and local law enforcement agencies to remind football fans everywhere that
Budweiser, Coke, and Pepsi brands will be absent at Super Bowl Print this article
Budweiser won t be in sight during the biggest advertising weekend of the year due to the economic impact of the COVID-19 pandemic.
The beer brand will abandon its commercial slot for the National Football League s Super Bowl for the first time in 37 years, joining Coca-Cola, Hyundai, and Pepsi, which have also vowed to do the same.
Most brands are sitting out due to the financial uncertainty that the pandemic wreaked on consumer demand. Coca-Cola took a hard hit after losing sales from stadiums, movie theaters, and other crowd-gathering places that have largely been shut down or strictly limited in capacity over the past year. Last month, the company announced a 2,200-worker layoff worldwide and said it wouldn t advertise in order to make sure it s investing in the right resources during these unprecedented times.
The Tampa Bay Buccaneers and Kansas City Chiefs have advanced to face off in the National Football League’s Super Bowl.
The game, which is one of the most-watched television programs in the United States each year, will take place February 7 in front of a restricted crowd of about 22,000 people due to the coronavirus pandemic.
Tampa Bay will also be the first team to play a Super Bowl in its home stadium since the event began in 1967.
The Buccaneers are led by 43-year-old quarterback Tom Brady, who is in his first year with the team after a hall-of-fame career with the New England Patriots
Kevin Krim, the founder and CEO of advertising metrics data firm EDO, said advertisers have expressed concern over the NFL s postponements of some regular-season games as players came down with Covid-19. They want certainty around the Feb. 7 game. The marketers care a lot about predictability, said Krim in an interview with CNBC. They don t want things to keep changing, and the NFL knows that. The playoffs are too valuable for this to get disrupted. Nothing would be more devastating than a postponement, added Dave Morgan of ad data analytics firm Simulmedia. The company uses its metrics to help advertisers measure the impact of national ad slots around network programming.