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Phoenix Theatres owner supports theatrical exclusivity
monroenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from monroenews.com Daily Mail and Mail on Sunday newspapers.
Disney s Black Widow Fails to Follow Through What That Means for Movie Theaters
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Movie Theaters Owners Point to Disney+ To Explain Black Widow s Second-Week Box Office Drop
Black Widow is the first Marvel film to debut simultaneously on Disney+ and in theaters.
Marvel s Black Widow had a great post-pandemic showing when it debuted on July 9, allowing Disney to boast about its dual-platform launch across theaters and Disney+ Premier Access. A week later, though, theater owners saying that Disney+ ultimately pulled the movie down (via Variety). Despite assertions that this pandemic-era improvised strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie s life, said the National Association of Theatre Owners (NATO) in an official statement.
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Black Widow has set yet another milestone it s the most-pirated movie of the Pandemic Era.
According to a newly published chart by
Black Widow overtook Amazon s
The Tomorrow War as the most pirated film on the internet. It s now spent two weeks atop the chart, also besting
The Hitman s Wife s Bodyguard, and Netflix s
Gunpowder Milkshake.
Black Widow s presence on Disney+ for its lower-than-average opening.
“Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life,” the group said in a press release. NATO suggests it could have made upwards of $100 million over its opening weekend in theaters instead of the $60M domestic haul it took back to Burbank instead.
Space Jam: LeBron James sequel slam dunks Black Widow at box office
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