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To celebrate the holidays, the fitness influencer Cory Boling did mountain climbers in his apartment in a pair of camouflage swim trunks. His twin brother, Calvin, did squats while holding a kitchen stool.
The duo muscular, cheerful, constantly shirtless were two of the most eager participants in a holiday-season Instagram campaign run by the Oklahoma City County Health Department with the help of the influencer marketing agency XOMAD. Their posts were #ads, as well as invitations to stay home for Christmas, wear a mask, stop the spread, keep it tight.
For the health department, this was an experiment a test of whether social-media influencers could reach Oklahoma residents with paid messages, steering them toward behaviors that benefit public health. Now the department has doubled its budget for the real campaign: the one to get Oklahoma residents vaccinated against COVID-19. It is a relatively new and promising approach to vaccination drives, but also on
We will never leave anybody behind : Oman’s Minister of Health
By: Gautam Viswanathan We will never leave anybody behind. These were the words spoken by Oman’s Minister of Health, Dr Ahmed bin Mohammed Al Saidi, just minutes after he became the first person in the country to receive the COVID-19 vaccine.
Oman began its National Immunisation Campaign against the coronavirus this week, with vaccines already being distributed across all of the governorates across the country, with more doses expected soon.
“I want to assure everybody that making these vaccines in a short period of time has never compromised their safety or their efficacy,” said the Minister of Health. “They went through exactly the same steps – the three clinical trials were conducted the same way, the number of participants in these trials was also high enough to reach the statistical efficacy that we are looking for.