Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell™, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.
Veryvell™ is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell™ is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).
“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors. “Truss’ entry into the CBD market in Colorado
A look at food trends for 2021
By Jay Kitterman, Correspondent
From immune defense to mood management, our food buying and eating habits changed for 2020. It is predicted to continue for 2021 as we are increasingly looking for flavor and functionality in the foods we select. Various reports I found showed we can expect to see new food selections with added benefits to support immune health, gut and brain health, energy levels and stress management. Our grocery stores will resemble the specialized health food markets.
First, there is new emphasis on what we eat in the morning. Our at-home daily breakfast has changed drastically because of being home and working from there. Pancakes are no longer just for the weekends. We have become baristas. Despite the long lines I still see at Starbucks, to make it through all those morning Zoom meetings, we are upgrading our choices of coffee bought at the store. One study found that we als
Coca-Cola Hellenic Bottling Company launched hard seltzer Topo Chico in five markets at the end of last year: just the latest example of how it s widening its reach across occasions with a portfolio now spanning from coffee to premium spirits.
While Coca-Cola is traditionally associated with its flagship Coke and other carbonated soft drinks, this has been changing considerably. The Coca-Cola Company has been clear in its ambitions to become a ‘total beverage company’ – offering beverages across various trending and growing categories including water, juice, dairy, and plant-based.
And Coca-Cola Hellenic Bottling Company – a bottler covering 28 markets across a diverse geographical footprint in Europe and beyond – has focused this into a clear complementary ambition:
Molson Coors has launched a new line of non-alcoholic, sparkling CBD beverages in Colorado: with each beverage offering ‘a unique blend of CBD and adaptogens’.