GLBC has launched a lower calorie beer as they try to appeal to the health conscious crowd. Author: Will Ujek Updated: 6:43 PM EST March 1, 2021
CLEVELAND As summer approaches, many are beginning to watch what they eat and drink. It’s something that alcohol companies have tapped into lately and now, so is Great Lakes Brewing Company. The Cleveland staple just released their lowest calorie beer yet, the Crushworthy Lo-Cal Citrus Wheat.
“We’ve put a lot of work into this exciting new release and we think people are going to love it,” says Adam Ritterspach, the multimedia coordinator for Great Lakes Brewing Company.
New Better-For-You Year-Round Brew Launches March 1
CLEVELAND Great Lakes Brewing Company (GLBC) announces the release of new year-round Crushworthy Lo-Cal Citrus Wheat, a refreshing low calorie ale brewed with real citrus purée and peel.
Releasing March 1 throughout GLBC’s distribution footprint, Crushworthy Lo-Cal Citrus Wheat is a “better-for-you” Wheat Ale with just 105 calories, 4.0% ABV, a sessionable light body, and bursts of citrus aroma and flavor thanks to the addition of orange and lemon purée and peel. Crushworthy will release in 12 oz. Can 6-Packs and 15-Packs, and Draft.
Crushworthy Lo-Cal Citrus Wheat is GLBC’s first entry into the low calorie space, and joins the brewery’s growing portfolio of year-round offerings in cans. “We’re excited to bring another unique style to our year-round brand family,” says CEO Mark King. “Crushworthy is lighter, sessionable, and fruit-forward with a really delicious and crushable flavor. It fills a need for acti