Packaging Contents: Liquid Detergent, Detergent Pods, Dishwasher Tablets, Descaler
Packaging Substrate / Materials: HDPE with cloudy finish(recycled high density polyethylene), Card sheet
Printing Process: Flexography (liquid detergent), Digital Printing with UV coating IFB is one of India’s largest home appliance companies. The range of products cover Laundry Solutions , Living Solutions & Kitchen Solutions. The IFB Essentials Packaging Design Challenge was an identity re-design competition for their essentials range of products, including, Fabric Care, eg. Liquid Detergent, Detergent pods Kitchen Care eg. Dishwasher Tablets, and Machine Care, eg. Appliance Descaler What s Unique? The design concept, Taral (a hindi term for fluid) encapsulates all the learnings of the brand values and the keywords from the ideation stage. The intent of this design proposal is to –
Tutor: Dr. Tridha Gajjar
Packaging Substrate / Materials: Beige Card sheet, Cellophane sheet(for visibile windows), Canvas ribbon (for handle)
Printing Process: Digital Printing with UV coating The packaging of any product is the very first product experience for a user. This project attempts to identify and redesign the existing packaging of Camlin Kokuyo Transparent photo colors, which is frustrating to use. And also, to think of sustainable packaging design solutions to the identified problems. Camlin Kokuyo Transparent photo colors existing packaging was studied, analyzed, and redesigned based on user-testing and feedbacks. They are one such product (coloring medium), which lasts for long but the existing packaging doesn t sustain for that longer period. The aim of redesigning the packaging was to achieve an easy user experience of the product packaging, which is also sustainable and efficient to use.