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November produce sales continue to track ahead
November sales are dominated by the all important Thanksgiving holiday one of the largest retail opportunities in produce and many other retail departments. This makes it a hard-to-beat sales occasion any year. However, throughout October and November, shoppers’ concern over Covid-19 rose along with the number of new cases. This resulted in very different Thanksgiving celebrations versus typical years, with less travel, smaller gatherings and earlier shopping to avoid crowds. Much like seen throughout the year, elevated concern also translated into a greater spending at retail versus foodservice. During the month of November, sales for all food-and-beverage-related items (total edibles) increased 9.3%, which was up from 8.6% during the month of October.