Details 18 January 2021
During the Loyalty & Engagement Awards 2020, insurance company AIA Singapore bagged the gold award for Best Use of CSR. With the aim to encourage Singaporeans to adopt “Healthier, Longer, Better Lives”, the company s award-winning campaign aimed to shed off the pre-existing image that the insurance industry is focused on profit-making.
During the pandemic-hit year, the biggest change AIA Singapore had to go through was to accelerate its transition to digital services while ensuring personalised service for its consumers. Melita Teo, chief customer and digital officer, AIA Singapore shares with
MARKETING-INTERACTIVE in an exclusive interview about the process of how the company embraced this change while maintaining customer-centricity. Teo also shares how AIA Singapore will be further deepening its digital strategies in the upcoming year.
Details 11 January 2021
StarHub has often sought ways to delight consumers by expanding its offerings with 5G, Mobile+ and StarHub TV+. Just yesterday, it also signed an exclusive agreement with The Walt Disney Company to become the official distributor of Disney+ in Singapore with StarHub’s TV, mobile and broadband offerings.
Its efforts to meet the needs of loyal consumers in the past year did not go unnoticed, and it bagged the gold awards for Best Loyalty Programme – Telecommunications and Most Innovative Loyalty Programme, as well as the silver awards for Best Use of Mobile and Best Use of Rewards and Incentives at
Details 22 December 2020
Gilbert Pak, CMO of Tokio Marine Life Insurance Singapore (TMLS) was shortlisted this year for CMO of the Year and Marketing Innovator of the Year at the Marketing Excellence awards. The team was also shortlisted for Excellence in Communications/Public Relations and Excellence in Corporate Social Responsibility as the brand positioned itself as not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic.
To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign. We speak to Pak on his plans for 2021.
Details 21 December 2020
T2 APL bagged the silver for the Excellence in Sports/esports Marketing at Marketing Excellence Awards 2020 ceremony. The campaign that caught the judges’ attention is its execution of the T2 Diamond 2019, a global Table Tennis tournament.
As a brand, T2 looks to realise the vast potential of the sport Table Tennis. It aims to reshape the image of Table Tennis while upholding the highest standards of global competition. We speak to Belinda Liew, marketing director on the brand’s plans for the future.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Marketing Excellence Awards 2020. To find out more about the awards, click here.
Details 21 December 2020
That Marketing Guy wants to create purpose for its clients by creating value and effecting positive change in their communities. The agency, run by founder Will Lee, walked away with the silver for clients HOOQ in the Excellence in Experimental Marketing category at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020.
According to the company, it aims to work with brands to help them find their purpose, to help them evolve into brands that engage instead of transact; has advocates instead of customers; and profit as a byproduct instead of an outcome.
“Good marketing accelerates this vital transformation: We see empathy and authenticity as the building blocks of brands, and these values stem from within the organisation and permeates through the entire business. That, as well as being just the right amount of obsessed with nurturing long-term relationships with the customer,” said the agency.