Nestle s Digital Push: FMCG major to spend Rs 260 crore on IT infra in India
Nestle has recently announced a Rs 2,600 crore investment in the Indian market, 10 per cent of which would be allocated for development of its IT infrastructure in the country
Ajita Shashidhar | December 11, 2020 | Updated 00:01 IST
In May this year, Nestle India Chairman and Managing Director Suresh Narayanan had talked about the food major s digital first strategy. At that time, he had said that a considerable amount of advertising and marketing spends would be diverted to digital platforms.
With in-home consumption on the rise, Narayanan had also talked about increasing the company s focus on platforms such as Maggi.in and AskNestle.com, where it has been consistently sharing recipes and information on nutrition and immunity. AskNestle.com, which in April 2019 had 300,000-odd visitors, attracted 7.6 million in October 2020. The company has also rolled out AskNestle.com in Hindi, which according to N