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Extended Stay America to launch new brand, rebrand remaining portfolio: Travel Weekly

By Donna M. Airoldi, Business Travel News  | | Extended Stay America this year will introduce a new brand aimed at the higher end of the midscale market called Extended Stay America Premier Suites and will rebrand the rest of its portfolio to Extended Stay America Suites, the company announced. ESA Premier Suites, which will launch in the second quarter with 32 properties across the United States, will comprise new construction as well as renovated properties with upgraded amenities to target higher-rated extended-stay guest segments. Average daily rates will fall in the range of $80 to $100 per night. New features include an enhanced breakfast offering, larger TVs, increased storage space and a signature bedding package, according to the company.

Extended Stay America launches new Premier Suites brand

Extended Stay America launches new Premier Suites brand
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