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Extended Stay America Opens Newest Location in Ormond Beach, Florida – Hospitality Net
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Extended Stay America Opens Newest Location in Ormond Beach, Florida – Hospitality Net
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
By Donna M. Airoldi, Business Travel News
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Extended Stay America this year will introduce a new brand aimed at the higher end of the midscale market called Extended Stay America Premier Suites and will rebrand the rest of its portfolio to Extended Stay America Suites, the company announced.
ESA Premier Suites, which will launch in the second quarter with 32 properties across the United States, will comprise new construction as well as renovated properties with upgraded amenities to target higher-rated extended-stay guest segments. Average daily rates will fall in the range of $80 to $100 per night. New features include an enhanced breakfast offering, larger TVs, increased storage space and a signature bedding package, according to the company.
Operator
Greetings and welcome to the Extended Stay America s Fourth Quarter and Full Year 2020 Earnings Call. [Operator Instructions]
I would now like to turn the conference over to your host, Rob Ballew, Vice President of Finance and Investor Relations. Please go ahead.
Rob Ballew
Vice President, Finance and Investor Relations
Good morning and welcome to Extended Stay America s fourth quarter 2020 conference call. Both the fourth quarter earnings release and accompanying presentation are available on the Investor Relations portion of our website at esa.com which you can access directly at www.aboutstay.com. The accompanying presentation has supplemental data on recent trends and comparison to industry and segment results as well as information about our 2021 strategic priorities.
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