With vaccinations happening at different paces across different states and even counties, US marketers must adopt a much more granular approach as the country opens up. S4M’s Stan Coignard offers a targeted roadmap for the next 100 days and beyond.
Despite the bumpy early Covid-19 vaccination rollout, the big picture looks bright. President Biden has made vaccine distribution and achieving herd immunity job one in his new administration. 100 million shots in American arms by April is the timeline he has set. We are already on pace to likely exceed that goal.
Smart brand marketers are aligning their marketplace strategies accordingly. While Biden has laid out a highly detailed federally coordinated response to jumpstart Operation Warp Speed, it is safe to assume that there will be notable disparities from state-to-state and even from county-to-county.