Pixalate, a global ad fraud intelligence and marketing compliance platform, today released the
Q3 2020 Mobile Ad Supply: App Safety Report, which examines consumer privacy and advertiser compliance risk factors across apps from the Google and Apple app stores.
The Report focuses on apps for kids aged 12 and under (based on content or age ratings as provided by Google and Apple), which must comply with the
actual knowledge that they are collecting personal information online from children in the U.S. under 13 years of age.
Pixalate s research team found that over 4.6 million of the 5.1 million apps (90%) across Google and Apple s app stores are for kids aged 12 and under and analyzed trends relating to consumer privacy and advertiser compliance risk factors, including COPPA, GDPR, and CCPA.