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With a dizzying array of state privacy laws on the horizon, the prospect of a federal solution has come into sharp focus. Rather than a patchwork of regional legislation, a comprehensive national framework would potentially govern the precautions that companies must take when electronically collecting, using and storing customers’ personal information, regardless of where in the country the company or the consumer is located. That is the current situation in the European Union under the General Data Protection Regulation (GDPR), and has been for many years. It might one day be the case in the United States as well, if advocates of omnibus federal data privacy legislation have their way.
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Like Virginia and Washington before it, on March 19, 2021, Colorado introduced a data privacy bill, the Colorado Privacy Act (CPA). As currently drafted, the CPA would be similar to other U.S. state privacy laws, including California’s CCPA, Virginia’s Consumer Data Protection Act and Washington’s Privacy Act, although it also bears a close resemblance to the GDPR. If passed, the CPA would go into effect on January 1, 2023.
1. Who would be subject to the CPA?
The CPA applies to organizations that conduct business in Colorado or intentionally target their products / services to Colorado residents (individuals or households (“Consumers”)) that either: (1) control or process personal data of more than 100,000 Consumers per calendar year; or (2) derive revenue from the sale of personal data
In today’s ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.
Colorado considers new consumer privacy law
Colorado has become the latest US state to propose revamping its consumer privacy laws. State senators presented a new bill to Colorado lawmakers last month which will extend further protections to internet users’ personal data.
Officially named SB 21-190 and dubbed “an Act Concerning additional protection of data relating to personal privacy”, the bill follows California’s Consumer Privacy Act (CCPA), and Virginia’s Consumer Data Protection Act (CDPA). SB 21-190 incorporates many of the same elements of both predecessors, as well as some aspects of Europe’s GDPR. The law will apply to any companies that operate within Colorado or who consciously target its residents, and who c
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Keypoint: It was another busy week with developments in Washington, Florida, Oklahoma, Alaska, Nevada, and Rhode Island.
For the sixth week in a row, we are providing an update on the status of proposed CCPA-like privacy legislation. Before we get to our update, we wanted to provide three notes.
First, we are pleased to announce the results of our poll on whether to call Virginia’s new privacy law – the Virginia Consumer Data Protection Act – the CDPA or VCDPA. By an overwhelming 85-15% margin readers prefer VCDPA to CDPA.
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