The makers of COVID-19 vaccines are figuring out how to tweak their recipes against worrisome virus mutations and regulators are looking to flu as a bluepri
USA TODAY
If you ve been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don t hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations.
It s a wise approach, experts say.
The kind of one-size-fits-all public service announcements that once blanketed the country won t work for COVID-19 vaccines, they say. Those were for universal messages – only you can prevent forest fires, keep America beautiful, friends don t let friends drive drunk.
With COVID-19, different communities need different messages, and mass advertising doesn t necessarily make sense, said Hal Hershfield, a professor of behavioral decision-making at the University of California-Los Angeles Anderson School of Management.
The makers of COVID-19 vaccines are figuring out how to tweak their recipes against worrisome virus mutations and regulators are looking to the flu as a blueprint if and when the shots need an update.