CarTrade Tech files DRHP for IPO, intends to raise ₹2,000 cr
May 17, 2021
Entire issue will be through offer for sale
Mumbai-based online auto classified platform CarTrade Tech has filed early papers with markets regulator to raise funds through an initial public offering, which will be entirely offer for sale.
The company, which operates several brands such as CarWale, CarTrade, Shriram Automall, BikeWale, CarTrade Exchange, Adroit Auto and AutoBiz, intends to raise about ₹2,000 crore, market sources said.
According to the Draft Red Herring Prospectus, the OFS would be up to 1.24 crore shares by CMDB II, Highdell Investment Ltd, Macritchie Investments Pte. Ltd, Springfield Venture International and individual promoter investors.
Upstox encourages investing with Start Karke Dekho campaign
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IPL Campaign by Upstox
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Apr 9, 2021
Mr. Ravi Kumar, Co-founder & CEO, Upstox said, “We believe that there’s a lot to be done in terms of fostering a culture of investment in the country. The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign ‘Start Karke Dekho’ will create a significant impact on the millions of young people who want to manage their funds better.”
The multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for Tier-2, Tier 3, and Tier 4 towns. The campaign will run till the IPL Final on May 30.