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Burger King UK tweets Women belong in the kitchen to highlight scholarships

Burger King UK tweets ‘Women belong in the kitchen’ to highlight scholarships The company’s goal was to call attention to the low number of female chefs in the restaurant industry. (Source: Burger King, CNN) By Ed Payne | March 8, 2021 at 5:16 PM EST - Updated March 14 at 9:36 PM LONDON (Gray News) – The Burger King UK Twitter account went bold for International Women’s Day. The company’s social media team tweeted, “Women belong in the kitchen.” The company’s stated goal was to call attention to the low number of female chefs in the restaurant industry. Burger King later replied to its “women belong in the kitchen” message with the announcement of a new scholarship program.

ICYMI: Burger King, International Women s Day, Twitter beef, and social media gambits gone awry

ICYMI: Burger King, International Women’s Day, Twitter beef, and social media gambits gone awry Marnie Shure © Photo: Edward Berthelot (Getty Images) Burger King flag on exterior of restaurant It brings us no pleasure to have to summarize the events of the last 24 hours, but I’m afraid we must, because sometimes a story clings to the news cycle like a gum wrapper in a lint trap. We’ll make this as quick as possible. Yesterday, March 8, was International Women’s Day, and Burger King had the idea to use the holiday to announce its new scholarship program for aspiring female chefs, one with the goal of remedying the gender inequality in restaurant kitchens (roughly 75% of American chef positions are held by men). The manner in which the Burger King UK Twitter account chose to announce this, however, was a masterclass in missing the mark. The now-deleted thread contained three tweets, quoted below (with space breaks indicating separate tweets):

Burger King UK twitter posts insensitive tweet

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