疫情下大批餐厅关门，汉堡王把社交账户 借给 了小餐厅|汉堡王|麦当劳 sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.
Burger King promotes independent competitors as Covid-19 restrictions tighten
Brand claims ‘there’s more to life than the Whopper’.
by Emmet McGonagle
Sign in to continue
Free email bulletins
Burger King s Instagram urges people to get takeout from other restaurants
December 15, 2020 / 1:17 PM / CBS News
London As restaurants around the world struggle to survive amid restrictions to stop the spread of COVID-19, one of the biggest global fast food chains Burger King is trying to lend a hand on social media.
The makers of the Whopper have launched a new campaign in the U.K. and France urging people to continue to go out to eat or get takeout, and not just from Burger King. There s Roti King, Sultan s palace, Tayyab s, Eco, Dumplings Legend, Ochi s. There are many great dishes from thousands of restaurants that deserve to be as famous as the Whopper, Burger King UK said on Instagram. As we head into tier three across more parts of the country, it s clear independent restaurants need all our support. So we ve decided to give you a break from our burger pics and make our Instagram available to all these restaurants. Until they can reopen, they can adver
The fast food giant announced Tuesday it would use its UK Instagram account to promote independent restaurants for free. There are many great dishes from thousands of restaurants that deserve to be as famous as the Whopper, Burger King wrote in a post on Instagram. As we head into tier three across more parts of the country, it s clear independent restaurants need all our support. Until they can reopen, they can advertise on our Instagram for free.
A post shared by Burger King UK (@burgerkinguk)
Restaurants that want to take part need to upload their posts to Instagram with the hashtag #WhopperAndFriends, and Burger King will repost them on its own Instagram account to its 30,000 followers.