The sandwich chain is trying to differentiate by hand breading each sandwich.
From a limited time, customers who order a Ch King through Burger King s website/app will get a Whopper free.
Burger King is set to join the so-called ‘chicken wars’ with the launch of its chicken sandwich, Ch’King, on June 3.
Burger King is part of the fast food holding company, Restaurant Brands International Inc (NYSE: QSR) that also owns Popeyes Louisiana Kitchen and Tim Hortons brands. Popeye’s itself launched its chicken sandwich back in August 2019 and witnessed double-digit sales growth. Other fast food chains, including McDonald’s and Yum Brands’ KFC have also entered these chicken wars with their own sandwiches.
Burger King launches new chicken sandwich — Ch King
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Burger King Serves Up Ch King And Free Whoppers
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