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Purdue Research Foundation partners with IdentifySensors Biologics for COVID-19 technology

 E-Mail IMAGE: IdentifySensors Biologics, a Purdue University-affiliated technology firm developing a rapid diagnostic platform for detecting pathogens, including SARS-CoV-2, has entered into a new partnership with Purdue Research Foundation and will open. view more  Credit: Purdue University/Chris Adam WEST LAFAYETTE, Ind. - IdentifySensors Biologics, a Purdue University-affiliated technology firm developing a rapid diagnostic platform for detecting pathogens, including SARS-CoV-2, has entered into a new partnership with Purdue Research Foundation and will open an office in Purdue s Discovery Park District. As the COVID pandemic was about to break around the globe, IdentifySensors, the parent company of IdentifySensors Biologics, had approached Purdue to help them develop a nanosensor designed to detect spoilage and specific pathogens in the food supply chain.

Ad campaign features Orange Corn

WEST LAFAYETTE — Purdue University-affiliated startup NutraMaize is featured in a current national advertising campaign called “Make a Different Future.” The campaign, presented by GoDaddy, champions real customers, such as NutraMaize CEO Evan Rocheford and the company’s brand, Professor Torbert’s Orange Corn, driving change to “Make a Different Future” for themselves and for others. Following the challenges of 2020, the campaign states, “The future isn’t decided yet. It’s still ours to win.” “We are so excited to be a part of spreading this message of hope for the future. As a company, we were founded on the belief that a better future is possible,” Rocheford said. “We are on a mission to improve the nutritional quality of common foods people eat every day, so to have a platform like this to tell our story is just incredible.”

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