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Last modified on Tue 23 Feb 2021 15.11 EST
The seemingly sci-fi world of digital couture â in which social media users can buy virtual clothing to be worn online, while gamers can dress avatars in flamboyant âskinsâ â is increasingly being hailed as the next big thing in the industry.
Now, virtual clothes designers can take a masterâs on the subject, the first of its kind in the UK, at the University for the Creative Arts in Farnham.
âDigital fashion is disrupting the industry and it was not an option to wait. We really see digital fashion as the future of fashion,â says Prof Jules Dagonet, the head of school for fashion at the university, where the digital fashion MA course will run from September.