Special has appointed Claire Bradbourne to help develop the group globally, working with Special partners across all offices to help create a world class and consistent brand, to aid growth.
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Shopportunities: Pinterest, Portas and reinventing the shopping experience
Want to know what the future of shopping looks like? Join our live online event with Pinterest s UK and Ireland country manager Milka Kramer and retail and brand adviser Mary Portas, hosted by Campaign UK editor-in-chief Gideon Spanier
That feeling when you find the right jacket, spot the loveliest lamp or stumble upon the perfect gift for your loved one. I miss it, don’t you? Shopping can feel like hard work nowadays and many miss the ideas, inspiration and spontaneity of the high street.
But the high-street experience has changed, too. Anyone else worried about buying something in-store only to find it much cheaper online when you get home?
May 7 2021, 12:45 pm | BY Ricki Green | 5 Comments
Australasian independent creative company Special Group has been named Global Creative Agency of the Year and Independent Agency of the Year by Campaign UK.
Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year following a shortlisting process which consisted of some of the world’s best agencies including adam&eveDDB, BBH Singapore, Mother and The Brooklyn Brothers. Last year the award was won by legendary American advertising agency Wieden+Kennedy.
Special Group, which is both Campaign Brief’s Australian Agency of the year and New Zealand Agency of the Year, was founded 14 years ago in an old cinema in Auckland, and then went on to launch Special Group in Sydney in 2013. Together, Special Group has since opened offices in both Melbourne and Los Angeles. It now employs 160 staff across all four offices and has a remit spanning advertising to design
Sorrell and Harris lead calls to reimagine advertising
That was the backdrop for the Worldwide Partners (WPI) global summit, a virtual gathering of the independent network’s member agencies last week.
It’s a timely moment to ask. As Sir Martin, chairman of S4 Capital, told delegates, in an interview with
Campaign UK editor-in-chief Gideon Spanier (featured above): “Clients are hell bent on significant change, and the holding companies are paralysed by their structure. They talk about simplification, but I don’t think they have simplified anything.
“In a digital world, smaller is an advantage because you don’t need a heft anymore. It’s brain over brawn,” Sorrell said. “It’s not showing muscle to major media platforms; it’s going to them with good ideas. Independents are doing a bloody good job globally. They want to demonstrate that they can do this at a significant scale.”