What is the future of publisher monetisation?
Navigating the fractured and fast-changing digital landscape will be key to publisher profit in 2021
In a highlight of the recent Campaign Publishing Summit, PubMatic’s Jacqueline Boakye and Mail Metro Media’s executive director of digital, Hannah Buitekant, met to discuss the solutions.
At the end of a year when every industry has seen its norms disrupted, the old rules of publisher monetisation are in a particular state of flux. With time running out for the third-party cookie, media consumption habits on the march, data regulations shifting and the dance between buyer and seller moving to a new beat, there has never been a better time to pull together the bewildering strands of the debate. At the Campaign Publishing Summit on December 9th, a fireside chat hosted by PubMatic addressed the -important issues that will drive digital publishers’ decision-making in 2021.