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In the midst of an alarming rise in anti-Semitism, itâs easy to overlook that the Jewish brand in America has been an extraordinary success story. Jews are deeply engaged with American society, from politics to academia to media to science to spirituality to civic leadership. Jewish culture has greatly contributed to American culture in areas such as literature, movies, television, arts, music, theater and comedy. And Jews have been at the forefront of social justice and progressive activism.
Itâs not a coincidence, then, that as recently as 2014, according to a Pew survey, Jews were the most popular religious group in America.
How the Jewish Brand is Getting Squeezed from Two Sides
Why does it feel as if this great Jewish brand is suddenly getting tarnished?
David Suissa is President of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for Editorial Excellence by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.
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