Mr Grant Gordon was also major supporter of piping although he was not a piper himself. He was the personal sponsor of countless piping competitions and causes for more than 50 years, among them the Glenfiddich Championships, the Silver Chanter, the Captain John A MacLellan Memorial Medal, and the Piping Live! Glasgow International Festival of Piping. He had a personal devotion to Scottish culture and piping in particular. While many piping events were aligned with his various brands, he often contributed silently in the background, insisting on little or no recognition. In the early-to-mid 1990s, he and his company were vital to the success of the fundraising for the National Piping Centre in Glasgow.