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Why Trademark Rights Are Of Crucial Importance - Intellectual Property

To print this article, all you need is to be registered or login on Mondaq.com. Imagine successfully building your own brand, taking over half a decade to accomplish. This will include much more than just a marketable logo or a well-placed advertisement. Acquiring clients whilst building trust between the services you provide and your customers, will be hard work. All this will be of paramount importance to the brand name and requires substantial capital, a significant period of time, high level of skill and diligence, but above all achieving to effectively stand out from the crowd and differentiate your brand from the competition in the market. It is,

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