Giesen Group’s million dollar investment in alcohol-removal wine technology
July 8th, 2021
Image: Giesen Group chief winemaker Duncan Shouler.
Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in its own specialised spinning cone technology to further refine its Giesen 0% wine range.
This investment signals continued improvements in the quality of the current 0% Sauvignon Blanc, as well as new Pinot Gris and rosé blends set for release in Australia this September.
The significant investment is in response to the growing demand for the category, with research showing that Australians have a higher intent to purchase low and no alcohol products compared to the UK, US and Canada.
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