Richard Dolan and Bec Hardy, co-owners of Bec Hardy Wines in South Australia. Source: supplied.
Federal government funding to the tune of almost $1 million for Australia’s peak wine association will help wine producers tap into markets outside of China but more needs to be done to drive consumer demand, a South Australian wine producer says.
Richard Dolan, co-owner of Bec Hardy Wines, says no amount of funding for industry diversification to other markets will make up for the loss in the China market since trade disputes last year.
“The maths is indisputable,” Dolan tells
SmartCompany.
The federal government announced it will give Australian Grape & Wine a $998,000 grant to explore new international marketing options for locally produced premium wines, with marketing pilots set to launch in Japan and South Korea.
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Nearly 50 new cellar door experiences across SA
South Australian tourists can enjoy more new and unique cellar door experiences with 47 projects across the state sharing in more than $200,000 in Marshall Liberal Government funding.
Unique funded projects include interactive wine experiences in the Adelaide Hills, wine barrel tasting pods in McLaren Vale, grapevine charcoal drawing workshops in the Barossa and an audio-visual wine tasting experience in the Clare Valley.
Minister for Primary Industries and Regional Development David Basham said wineries thought outside the square to build their tourism and hospitality offering in accessing the ‘Unique Wine Experiences Fund Grant Program’.
In their quest for constant improvement, Richard and Malcolm Leask of the adventurous McLaren Vale wine label Hither & Yon are aiming not to do anything.
Bec Hardy wins prestigious South Australian 40 under 40 award winetitles.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from winetitles.com.au Daily Mail and Mail on Sunday newspapers.
Bec Swincer appointed as Bec Hardy Wines’ new winemaker
February 5th, 2021
Bec Hardy Wines has just appointed Bec Swincer as its new winemaker, who will be bringing over two decades of winemaking experience to the role.
Swincer will be channelling her expertise into propelling the brand forward into a new decade.
Bec Swincer’s more-than two decades of winemaking experience has seen her work with wine, not just in Australia, but also overseas in the US and France.
She spent time working within leading wineries in Clare Valley, Barossa Valley and the Adelaide Hills, where she was winemaker for Petaluma.