PepsiCo is gearing up for this year's Super Bowl in the US with a "community-first" Pepsi activation across Florida ahead of the game. related to Marketing – advertising & promotions, Soft drinks, Water,
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IRVINE, Calif., Dec. 16, 2020 /PRNewswire/ To close out the year, Rockstar is rewarding its fans who, despite the challenges of 2020, have continued to pursue their passions and go after their craft with the Work Hard. Rock On. social contest. Rockstar is offering up thousands in prizes as well as mentorship sessions with influencers and experts to support fans on their way to achieving their goals.
(PRNewsfoto/PepsiCo)
Kicking off now through January 19, 2021, Rockstar will award five weekly winners with $500 gift cards and a chance to win one of the grand prizes. The five grand prize winners will receive completely customizable prizes up to $5,000 in value plus one-on-one mentorship sessions with a participating influencer in their respective field.
Pepsi has captured attention and imaginations across southeast Michigan with its new Full of Detroit Soul campaign, a celebration of the city s rich music and entertainment heritage, and the relationship the company and this region have shared for nearly a century.
Not just a marketing move but also a social platform, the campaign includes support for community initiatives and charity causes, and elevates local artists. For the first phase, the company partnered with area visual artists on murals promoting local pride. R&B singer Kem has also joined the effort and will give an exclusive virtual performance, including a meet-and-greet for Detroit residents only, on Jan. 7.