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BAINBRIDGE ISLAND, Wash., April 23, 2021 /PRNewswire/ For two years, anticipation has been building among chefs, bakers, foodies, nutrition influencers, and even physicians about Big Bold Health®, a natural products start-up founded by Jeffrey Bland, PhD. The excitement is focused on a new type of flour that is milled from Himalayan Tartary Buckwheat, a plant with a remarkable nutrient profile that differs significantly from more common and widely available forms of buckwheat.
Himalayan Tartary Buckwheat as its name implies has an origin story that tracks to the rugged mountainous terrain of southeast Asia. Use of the plant as both a staple crop and a medicinal food dates back centuries in that region of the world. While academic researchers have made note of the potential health-promoting benefits of Himalayan Tartary Buckwheat s bioactive constituents in recent years, it was Dr. Bland a highly respected thought leader in the professional
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‘Any company that is not doing personalization is going to die’: Viome founder “Every person in the next five years is going to ask for foods that are personalized for them, and every ingredient is personalized for them,” said Naveen Jain during a recent webinar hosted by NutraIngredients-USA.
Speaking during the recent
Viome, said that personalization is the key to the future of health and wellness.
“Any company that is not doing personalization is going to die,” he said.
“Every person in the next five years is going to ask for foods that are personalized for them, and every ingredient is personalized for them. It’s up to us to provide them with the right set of ingredients that their body needs.”