Commenting on the campaign Preeti Nihalani – Chief Revenue Officer, Mirchi says, “It is apt that on this International Women’s Day we bring a message of gender equality to our fans and listeners across the country. Mirchi Brewery team has designed a multi-media campaign for Philips featuring bespoke content on both social media and radio platforms. Like everything else we do, Mirchi plans to add a whole lot of dialogue, excitement and participation to this campaign. At Mirchi Brewery we work on providing customized, hyper-local, multi-media solutions to the brands. The emphasis is on generating results for the client, whether it is generating footfalls, creating buzz, inducing trials, etc. We provide end to end solution to the client under one roof.”