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Maori messages misplaced in vaccine push
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Covid-19: fears pamphlet with moko on cartoon virus could damage vaccine rollout
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DHB apologises, says pamphlets will be destroyed
DHB board chair Sharon Shea saw the brochure on Thursday night and found it offensive and wrong, she said in a statement. “Since last night, I have been informed it was designed by a Māori artist, and had input from Māori marketing specialists and it had gone through an approval process, including consultation with some local iwi,” she said on Friday. “However, it is clear that the process was not as robust as needed, and this design has caused offence. On this occasion, we have failed our Māori community, and we apologise. It’s not good enough.”
“That makes it, in the Māori world view, tapu, very special.” He said the imagery was “immediately insulting” and that he was shocked it could have come from a DHB. “A bit like the virus is bad [the imagery suggests] Māori and the mataora is associated with people that are bad.” Taonui also said he was concerned the swift backlash against the booklet could hinder vaccine rollout efforts, saying he had already been contacted by people telling him their view on the jab was now “get stuffed”. He said that in the wake of efforts from Government departments to be more inclusive, the move was “a giant step backwards”.