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IFRA experts say sustainability must be considered a cost of doing business

Companies need to rethink how they implement sustainability initiatives and should integrate them it into the ‘heart’ of their business models, a panel of experts at the Global Fragrance Summit organised by the International Fragrance Association (IFRA) has claimed. Bérangère Magarinos-Ruchat, global head of sustainability at Firmenich, emphasised that sustainability is about an “end-to-end approach to responsible business”.​ “It s not just about climate change, it s not just about the environment in the way that people would think a few years ago. [Sustainability] in every sense also means sustainability on social impacts… It s also everything around, legal compliance, ethics, how you re running your business. It really goes from making sure you don t do anything wrong, all the way to benefiting from innovation, and growing business for good.”​

IFRA experts say sustainability must be considered a cost of doing business

Companies need to rethink how they implement sustainability initiatives and should integrate them it into the ‘heart’ of their business models, a panel of experts at the Global Fragrance Summit organised by the International Fragrance Association (IFRA) has claimed. Bérangère Magarinos-Ruchat, global head of sustainability at Firmenich, emphasised that sustainability is about an “end-to-end approach to responsible business”.​ “It s not just about climate change, it s not just about the environment in the way that people would think a few years ago. [Sustainability] in every sense also means sustainability on social impacts… It s also everything around, legal compliance, ethics, how you re running your business. It really goes from making sure you don t do anything wrong, all the way to benefiting from innovation, and growing business for good.”​

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