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by Ross Mazur (Sustainable Fuels Consulting LLC/Biofuels Digest) Hype, the ephemeral group discourse surrounding topics and ideas, is becoming more pervasive in our increasingly digital world. Although hype cycles, the temporal trends in societal perception of a specific technology or industry, are largely unavoidable and difficult to predict, they hold tremendous power to make or break industries. Hype can delay or even fully derail promising emerging technologies if poorly managed. Investors and technology developers therefore ignore hype at their own peril, and would benefit by best-practices, described below, to build resiliency against hype and hype cycles.
The timing and extent of investment and technology adoption influences the rate of development and ultimate success of new technologies. Although
By Ross Mazur, Graduate Student, Colorado State University Impact MBA, Business Development & Project Engineer, Sustainable Fuels Consulting LLC
Special to The Digest
Hype, the ephemeral group discourse surrounding topics and ideas, is becoming more pervasive in our increasingly digital world. Although hype cycles, the temporal trends in societal perception of a specific technology or industry, are largely unavoidable and difficult to predict, they hold tremendous power to make or break industries. Hype can delay or even fully derail promising emerging technologies if poorly managed. Investors and technology developers therefore ignore hype at their own peril, and would benefit by best-practices, described below, to build resiliency against hype and hype cycles.
UPM joins the BIKE project promoting sustainable biomass value chains for biofuels Pubblicato: 23 Dicembre 2020
UPM Biofuels has joined the BIKE project that promotes low-ILUC risk biofuels production for European Bioeconomy. The project brings together companies and research organisations who believe that novel, safe and reliable biomass value chains can be deployed to produce food, feed, biofuels and biomaterials with a low risk of generating indirect land use change.
Sustainable biomass-based biofuels mitigate ILUC (Indirect Land Use Change) because they result from productivity increases such as sequential cropping of cover or intermediate crops, or they come from crops grown on abandoned or severely degraded land.
(UPM Biofuels) UPM Biofuels has joined the BIKE project that promotes low-ILUC risk biofuels production for European Bioeconomy. The project brings together companies and research organisations who believe that novel, safe and reliable biomass value chains can be deployed to produce food, feed, biofuels and biomaterials with a low risk of generating indirect land use change.
Sustainable biomass-based biofuels mitigate ILUC (Indirect Land Use Change) because they result from productivity increases such as sequential cropping of cover or intermediate crops, or they come from crops grown on abandoned or severely degraded land.
Sustainable biofuels are needed to rapidly decrease transport emissions in the EU. The responsible production of feedstock for biofuels through well-designed sustainable biomass value chains can enhance soil health and promote green resilience practices in agriculture, thus serving the objectives of the European Green Deal and fostering the bioeconomy.