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How these 4 CMOs are helping drive the sustainability agenda
Marketing chiefs from L Occitane, Heritage Bank, Mastercard and Bickford s Group share how they re working to propel their companies sustainability and social conscience efforts
Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations.
Consumers are demanding businesses take action and embed corporate social responsibility within their operations, and companies must respond or face backlash. What’s more, the SustainAbility Institute’s 2020 annual trends report shows we’re entering a decade of action as United Nation member states strive to meet the 2030 Sustainable Development Goals they adopted back in 2015.
Public-private climate urgency
Jan 02,2021 - Last updated at Jan 02,2021
NEW YORK Less than 12 months ago, private-sector leaders came together at the World Economic Forum with a sense of optimism and a series of new commitments to reenergise the fight against climate change. Ambitious goals were set, and bold plans were announced. And then COVID-19 struck.
Owing to its ferocity and widespread impact, the pandemic has disrupted lives and businesses in ways unseen in our lifetimes as the world was forced to take drastic action, economic lockdowns, travel restrictions, school closures and much else, in pursuit of self-preservation. Amid so much human suffering, there is a perverse irony in the fact that global greenhouse-gas emissions this year declined by a record-breaking amount. At least now we have all witnessed the potential impact of collective action.
Michael Froman December 24, 2020 10:31
Less than 12 months ago, private-sector leaders came together at the World Economic Forum with a sense of optimism and a series of new commitments to re-energize the fight against climate change. Ambitious goals were set, and bold plans were announced. And then COVID-19 struck.
Owing to its ferocity and widespread impact, the pandemic has disrupted lives and businesses in ways unseen in our lifetimes as the world was forced to take drastic action – economic lockdowns, travel restrictions, school closures, and much else – in pursuit of self-preservation. Amid so much human suffering, there is a perverse irony in the fact that global greenhouse-gas emissions this year declined by a record-breaking amount. At least now we have all witnessed the potential impact of collective action.