A Look Into Social Isolation During The Pandemic
INDIANAPOLIS Social distancing has become the new norm in 2020, but many people also face the danger of social isolation.
Stephanie Anderson, CEO of Recovery Centers of America in Indianapolis, explain what social isolation is on the WIBC Morning News.
“Social isolation is really this concept that people are alone,” says Anderson. “They’re spending more and more of their time, specifically with this pandemic, away from social supports, their family, their co-workers.”
Anderson describes social isolation as a consistent pattern of actions, unlike loneliness, which she describes as random periods some people experience. She says the signs of social isolation come down to a chance in behavior.
RCA’s First Responders Program helps those who help others
Stephanie Jarvis Campbell
Correspondent
First responders spend their careers helping others, but what happens when they themselves need help? That is the question and the answer behind a program at Recovery Centers of America in Westminster, developed and run by Anthony Jones, to exclusively help first responders who are struggling with substance use disorder.
“There’s a stigma attached to addiction, and there’s an added stigma attached to people in uniform,” Jones said. “A person is a person; it just happens to be in uniform.”
RCA’s First Responders Program aims to help eliminate that stigma by providing specialty and private groups and individualized treatment specifically for those who wear or have worn a uniform in law enforcement, fire, dispatch and EMS, as well for as military veterans.
Tropicana apologizes for hidden mimosa campaign after backlash
Sobriety advocates slammed the celebrity-filled TakeAMimoment as inappropriate.
E.J. SCHULTZ
Tropicana
Orange juice and booze don’t mix, at least when it comes to marketing a lesson Tropicana is learning the hard way. The PepsiCo-owned brand this week issued an apology on Twitter after backlash grew over its campaign urging stressed-out parents to stash the orange juice and Champagne in hidden mini fridges, so they can enjoy surreptitious cocktails.
The effort, from MullenLowe PR and Cramer-Krasselt, is part of a wave of marketing appearing across many industries this year in which brands attempt to empathize with parents going through rough times during the pandemic. But in this case, Tropicana, a Chicago-based brand of Purchase, N.Y.-based PepsiCo, waded into controversial territory, as critics pounced on the brand for encouraging parents to sneak alcoholic drinks.
Tropicana launched a #TakeAMimoment campaign featuring Gabrielle Union, Jerry O Connell and Molly Sims
The campaign showed the celeb line-up sneaking off to hidden fridges in their home to make a mimosa and take a break from their families
The company said it was helping parents take a moment for themselves
Yet it was criticized by sobriety groups and activists for encouraging addiction by normalizing drinking in secret
Others claimed it encouraged alcohol use as a coping mechanism
Tropicana apologized after the backlash and removed the campaign
Recovery Centers of America said it plans to open a Monroeville location and announced the appointment of Michael Ogden to CEO bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.