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Improv theaters move online, outside to keep sales trickling in amid pandemic shutdowns
and last updated 2021-01-20 20:51:00-05
Live in-person performances have been nearly nonexistent since March. So improv theaters are improvising to find a new way to reach their audiences.
âIn a non-pandemic year, weâre busy every single day of the week,â Matthew Terrell, communications director at Dadâs Garage in Atlanta, Georgia, said.
Since mid-March, that hasnât been the case for improv theaters.
âUntil we open up, we are expecting to lose at least half a million dollars of revenue, which seems like a big number. And it certainly is, but weâve done so much to bring that number down,â Terrell said.