(PHOTO: Anderson Guerra/Pexels)
Facebook has always dominated as the most used social media platform in Uganda. However, this all comes to fall as its spot is now taken by micro-blogging website, Twitter which has a market share of 57.09% compared to Facebook’s 9.02% sitting in the fourth place after Pinterest (19.13%) and YouTube (10.3%), as of June 2021 according to statistics by Stat Counter.
According to Stat Counter’s chart, Twitter surpassed Facebook to be the most used social media platform in Uganda in mid-January 2021.
Source: Stat Counter Global Stats – Social Media Market Share.
Facebook’s fall attributes to Ugandan’s online using Virtual Private Networks (VPNs) to access the platform. This is a result of the Ugandan government indefinitely suspending/blocking the use of the platform after claiming that the social media giants refused to restore the Government of Uganda and NRM Online accounts during the general elections.
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