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Melanoma Institute Australia launches digital campaign of flagship fundraiser
March 2, 2021 3:12
Melanoma Insitute Australia has launched a digital form of its flagship fundraising campaign, Melanoma March.
The announcement:
Not-for-profit organisation Melanoma Institute Australia (MIA) has launched an innovative digital remake of its flagship Melanoma March campaign which raises awareness and funds to combat one of Australia’s biggest killers.
This year is the 10th anniversary of Melanoma March, but due to COVID the traditional family-friendly physical events around the country have been replaced with a month-long interactive digital campaign that all Australians can step up and take part in.
With the campaign tag line, ‘Leave your footprint on melanoma and help us cover Australia’, everyone is asked to buy a $30 digital footprint in support of the one Aussie every 30 minutes who is told they have melanoma. Each footprint is then personalised with a message of support o