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E-commerce major Amazon on Sunday announced the launch of its Intellectual Property Accelerator (IP Accelerator) programme in India to provide sellers, who are also brand owners, with access to services from IP experts and law firms. These sellers, including small and medium-sized sellers, can choose to engage with these IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon.in and Amazon websites globally, according to a statement. Mary Beth Westmoreland, vice-president, technology, brand protection at Amazon, said the IP Accelerator programme is already available in the US, Europe and Canada. “…we are excited to offer the advantages of this programme to our Indian businesses… Our Intellectual Property Accelerator Program enables businesses to protect their intellectual property, which in turn helps to ensure an authentic shopping experience for everyone,” Westmoreland added.

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