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Ads claiming protection from COVID-19 to be penalised for misleading consumers

Ads claiming protection from COVID-19 to be penalised for misleading consumers Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers BusinessToday.In | January 22, 2021 | Updated 13:18 IST Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers. The Central Consumer Protection Authority (CCPA) said in an advisory, It appears that false claims are made to mislead the consumers for promotion of their products by taking advantage of the ongoing pandemic situation in the country, The CCPA further said that resorting to misleading or false advertising is an unfair trade practice and liable for punishment ranging from imprisonment for up to two years to fine up to Rs 10 lakh.

CCPA warns against Covid-related misleading ads, says companies liable for punishment

misleading ads: CCPA issues advisory on misleading ads related to Covid-19

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