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Brands wake up to LGBTQ sponsorship deals as acceptance grows in sport

Jul 24, 2021 NEW YORK – Coming out used to be the kiss of death for sponsorship deals in sports. But as a record number of openly LGBTQ athletes participate in the Tokyo 2020 Olympics, marketing analysts say the opposite is now true: authenticity sells. Recently, Canadian ice hockey player Luke Prokop followed in the footsteps of American football star Carl Nassib in becoming the first openly gay athletes still active in their respective sports and potential sponsors are circling, experts said. “These athletes are exhibiting degrees of courage and authenticity, which are always good traits for a brand,” said Paul Hardart, a marketing professor at New York University’s Stern School of Business.

United statesNew zealandUnited kingdomDutee chandGreg louganisPaul hardartMike hernandezCarl nassibLuke prokopLaura hubbardJoanna hoffmanNassib las vegasTom daleyYork university stern school of businessHuman rights campaignNew york university

Economic Watch: U S inflation draws concerns from investors, experts

Economic Watch: U.S. inflation draws concerns from investors, experts by Xinhua writer Liu Yanan NEW YORK, July 22 (Xinhua) Inflation in the United States is reaching decade highs, and drawing concerns from investors and experts as well as ordinary consumers, who believe the country s inflationary pressures are underestimated and the Federal Reserve s inflation management framework should be questioned. IMPACTS ON DECISION MAKING High-flying inflation in the country in the last few quarters not only made many people delay big-ticket purchases but also drove investors into assets to hedge inflation risks. Now the higher inflation is beginning to create explosions and affect economic decision making. And so I think it s a problem right now, said Mickey D. Levy, chief economist for Americas and Asia with Berenberg Capital Markets LLC.

New yorkUnited statesUnited kingdomMervyn kingMark haefeleLiu yananBerenberg capital marketsFederal reserveUniversity of michiganYork university stern school of businessEuropean unionManhattan institute onLatin americaWealth managementManhattan instituteNew york university

U S inflation draws concerns from investors, experts

U.S. inflation draws concerns from investors, experts © Provided by Xinhua MRB Partners estimated that aggregate inflation in the U.S. economy is now running at a 9 percent annual rate, which is about twice that of the core CPI inflation and the highest reading since 1980. The Fed s prevailing management framework for inflation is being questioned as experts worry it could not control inflation precisely or repeat policy mistakes. by Xinhua writer Liu Yanan NEW YORK, July 22 (Xinhua) Inflation in the United States is reaching decade highs, and drawing concerns from investors and experts as well as ordinary consumers, who believe the country s inflationary pressures are underestimated and the Federal Reserve s inflation management framework should be questioned.

New yorkUnited statesUnited kingdomMervyn kingMark haefeleLiu yananBerenberg capital marketsFederal reserveUniversity of michiganYork university stern school of businessEuropean unionManhattan institute onLatin americaWealth managementManhattan instituteNew york university

Airbnb, Vrbo Share Details on Party Houses, Not Violent Crime

Airbnb, Vrbo Share Details on Party Houses, Not Violent Crime
bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesQuintana rooBloomberg businessweekDave mcnameeArun sundararajanLauren kassirerEli kassirerYork university stern school of businessHotel akumal caribeBloomberg airbnb incExpedia group incExpedia groupNew york cityVilla taj kumalYucatan peninsula

Scoring Sustainability | Global Finance Magazine

Scoring Sustainability | Global Finance Magazine
gfmag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gfmag.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomIngo walterColleen honigsbergMario draghiLauren kashmanianMike wallaceShivaram rajgopalRichard barkerVigeo eirisPat welchChris fidlerBoris johnsonStanford honigsbergEuropean super leagueBusiness school