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The Artist in the Machine? Meet Ai-Da , the AI robot debuting her work in London s Design Museum
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Snap reveals world s first entirely computer-generated sneaker
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The history of sneakers: from commodity to cultural icon
The Conversation
17 May 2021, 22:40 GMT+10
Sneakers (or trainers if you re British), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities.
The global sneaker market valued at approximately US$79 billion (Pound 56 billion) in 2020 and is predicted to reach US$120 billion (Pound 85 billion) by 2026. With such huge growth, it is unsurprising that they are considered big business.
Such are the strides in the sneaker industry that a new exhibition at London s Design Museum explores how the shoe became an undisputed cultural symbol of our times.
The history of sneakers: from commodity to cultural icon
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(Pocket-lint) - Augmented reality and fashion have been bedfellows for a little while now, with retailers letting you jankily try on clothes from home using your phone s camera, but the tech behind these apps is all too often eclipsed by even simple filters on Snapchat.
That s probably why London s Design Museum chose Snap as a partner for its new exhibition, Sneakers Unboxed: From Studio to Street, which takes a detailed look at sneaker culture and its enormous boom over the last couple of decades.
Snap has helped the exhibition create an entirely AI-designed sneaker that visitors to the exhibition or people at home can try on with Snapchat. A machine learning algorithm was trained using thousands of images of popular sneakers, then fine-tuned by a smaller round of high-quality sneaker images to sort the wheat from the chaff.