Chi Yu Han: To empower one’s individuality.
How did you become interested in fashion?
Chi Yu Han: It was a natural encounter. On a normal off-school day when I was 12, I walked into a bookstore. I saw a book called The 100 Most Important Fashion Brands in the World. I didn’t have any idea of what fashion is, but for some reason I got it and I started reading. I didn’t know much when I was 12, but after reading that book I was so sure that this was what I was going to do for my entire life.
How would you sum up your label in a sentence?
Freja Wesik: Gudfreja is playful and a bit childish but still serious. It represents my personal identity search, it is characterised by humor and a colorful palette, and has the objective of comfortable and relatable designs.
What’s your fashion mission?
Freja Wesik: To create a safe space for a different kind of expression within fashion. My work is for the queer community – you are welcome in this world, whoever you are. I want to give back to my community and therefore inspire people to see the potential in clothes and feel free to express themselves.