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Brightloom Launches Data-Driven Customer Growth Platform
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Brightloom Accelerates COVID-19 Recovery for Consumer Brands and Signs New Customers Ruby Tuesday, El Pollo Loco, and Cactus
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Starbucks is an investor in Brightloom.
Brightloom uses transaction data to create personalized consumer marketing campaigns.
Consumer data is digital gold for chains, Brightloom CEO Adam Brotman told Insider.
While working as chief digital officer at Starbucks, Adam Brotman understood the power of personalized marketing. His team helped build Starbucks famed digital flywheel, pioneering technology that made the chain s app one of the most envied in the industry.
That flywheel refers to Starbucks digital ecosystem loyalty, ordering, payment, and personalization connecting the brand to the consumer through digital channels like the app.
Mobile order-pickup combined with a powerful loyalty program not only drove digital sales at Starbucks, but it gave the Seattle-based chain something much more valuable in today s e-commerce driven economy: consumer data.
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ON24, which provides webinar and virtual event experiences, debuted publicly this week and is valued at nearly $3 billion as of Friday. Shares for the digital experience software platform jumped to 54% after opening on the New York Stock Exchange Wednesday and has raised nearly $430 million. It has traded as high as $81.98 per share.
The company is naturally benefiting from the rise in virtual events in webinar as the world shuttered because of COVID-19 and sent businesses into a global digital pivot for how they run physical events. Marketers have turned more than ever to webinar software platforms for producing lead-generating webinars. Event planners need software to support live and recorded virtual events, which, one year after the pandemic shutdowns, is still where the industry stands and likely will, well into 2021.
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SEATTLE, Feb. 2, 2021 /PRNewswire/ Today, Brightloom
™ unveiled its Customer Growth Platform (CGP), a high-performance customer engagement solution built around customer transaction data and powered by measurement and predictive modeling. The platform offers a first-of-its-kind SaaS approach to automated AI-driven, predictive personalization. Previously, these capabilities were exclusive to larger brands with dedicated analysts and data scientists. Brightloom makes high-impact marketing programs available and actionable for retailers, restaurants, and consumer brands of all sizes.
In conjunction with the product unveil, Brightloom raised $15M from new and existing investors including Valor Siren Ventures and Tao Capital Partners to accelerate R&D and scale its operation to meet growing demand for the product.
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