With coronavirus cases expected to surge after the holidays, Ford is trading car commercials for an ad urging Americans to “Finish Strong.”
Billed as a “public call to action,” the campaign calls on Americans to remain vigilant until COVID-19 vaccines are more widely available.
The centerpiece of the campaign is a 30-second commercial that was created by Peter Berg, who is best known for his work on
Friday Night Lights,
Patriots Day. The ad is narrated by
Breaking Bad star Bryan Cranston and highlights the difficult job healthcare workers have faced for most of the year. It will be aired during this weekend’s Peach, Rose and Sugar Bowls.