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Ed Sheridan, LDRS
The Mall in Upper Street
- Credit: Andre Langlois
The opening of a new Amazon Fresh store in Upper Street has hit a bump in the road, after councillors accused the company of seeking a licence to sell alcohol “in a rather underhanded manner.”
Amazon, which is launching a number of such stores across the country operating with till-less Just Walk Out Technology in which visitors pay for their goods through an app, had initially applied for the alcohol licence through a company named British Overseas Bank Nominees Ltd M & G Property.
This proved a problem for councillors, with Cllr Martin Klute initially writing in to criticise the application as “curiously opaque,” and the Town Hall’s licensing committee subsequently deferring the application. It was deferred on the basis that the police and environmental health would not have had full sight of the type of store the company was intending to open ahead of the deadline for submitting any concerns they
IGD
Amazon has launched a grocery store format in the UK operating under the Amazon Fresh banner. The 2,500 sq ft store is located in Ealing, London. Amazon Fresh is the first convenience grocery store to offer Amazon’s Just Walk Out Technology, used in its US ‘Go’ format, outside of the US.
Amazon plans to rollout the concept by opening additional stores in the Greater London area.
Amazon has also launched a new private label brand, ‘by Amazon’, in the store. The range includes everyday essentials, fruit and veg, British fresh meat, freshly prepared sandwiches and meals, bread and hot food served daily. The retailer has also launched an ‘Our Selection’ range for premium products.
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Amazon is taking its physical store grocery ambitions across the pond.
The e-commerce giant and everything retailer has opened its first physical store outside the United States, and it s a grocery store. The Ealing store in London is a grocery store that will be bannered Amazon Fresh, just like the grocery stores that Amazon has been opening across the U.S.
According to the company, the 2,500-square-foot Amazon Fresh store will offer customers everything they’d want from a local grocery store with an experience that allows shoppers to simply take what they want and walk out. The Just Walk Out Technology is similar to the experience that shoppers have come to know in the company s Amazon Go and Amazon Go Grocery stores in the U.S., but this is the first time that the tech has been used in an Amazon Fresh bannered store.